Three brothers. Born in Yorkshire. Raised in the Lake District.

our story //

Three marine mammals, baptised in the peaty bogs of the Lake District.

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We want to inspire people of all ages to take part in wild swimming. For many reasons this sport holds a special place in all three of our hearts. It has changed our lives. By swimming different rivers, ponds, lakes and seas we hope to encourage others to live more creatively and to reconnect with the natural world.


Little Brother Jack (27) is a writer, former lifeguard and all-round merman. Often he’s found floating along on slow currents when he really should be swimming.

Jack has written for the Sunday Telegraph, BA Highlife and Another Escape. He was also the Guest Adventure Editor at Red Bull UK and content manager for the expedition clothing brand, Shackleton.

His debut book Swim Wild is out now in Waterstones and other UK bookshops.

Jack is represented as a writer by Richard Pike at Conville & Walsh.



Middle Brother Calum (29) is the beardless wizard who led the other two from cosy Hobbit comfort to a 90-mile swim down the River Eden.

He works at the events management company Eventbrite and is a veteran of extreme triathlons, from Celtman and Ironman to The Double Brutal.

Nature was his first love, ever since he picked up a heavy encyclopaedia and thumbed through it memorising species’ names and sites of wonder around the world.

Calum is represented as a presenter by Vanessa Fogarty at Conville & Walsh.



Big Brother Robbie (31) is the eldest of the trio - the proverbial coal-mine-canary sent to test the gloom of adulthood before the other two.

He now works as an artist between Berlin and Slovakia, as well as being editor-in-chief of BOXROX. Some of his swim-inspired VARC paintings were also recently shown during a solo exhibition at the Kendal Arts Centre.

As a kid it was clear Rob had his Mum's artistic genes. He often drew unflattering caricatures of his teachers and defiled his homework with complex cartoon worlds. Today he sketches and paints using wild swimming as inspiration.




As kids the brothers only swam outdoors in short, sometimes shriek-inducing bursts. They’d take their inflatable crocodile Snappy out from the beach at Tynemouth, Devon. Or they’d leap into the tidal pools that edge the beaches of Achnahaird, Scotland. Then they moved to the Lake District and wild swimming became more accessible. Nights spent camping were punctuated with unlit sprints into ponds and rivers. And all the local kids were in on the fun together, riding the rivers, sprawled-out like Baloo from Jungle Book.

It was Big Brother Robbie who first opted to try an endurance swim (as part of a locally funded art project). Earning his name as The Unstoppable Turtle, whilst slowly nosing his way along the 7.3 mile length of Lake Ullswater. His accomplishment was like the echoing blast of a conch shell. Calum heard it and suddenly launched himself into a heady string of extreme triathlons. Soon the two of them were training apart, always in competition, until the idea surfaced that they could attempt something together.

While the older two were doing Survivor-backed Rocky routines, Little Brother Jack was holed-up in his Newcastle cocoon, writing a sci-fi story. Little did he know this brotherly plot was in motion and Calum was hatching a long, homegrown swim, which he called: Swim The Eden.

The Eden adventure became a world-first swim for 9-days and 90-miles down the River Eden, in Cumbria - a river that once flowed past the foot of their childhood home. It was shortly followed by fearsome sprints across Norwegian maelstroms and slow meanderings down peaceful Scottish Lochs.


None of this would’ve been possible without the support of the wetsuit-clad WSB clan. So the boys want to say a huge thank you to everyone who’s supported them and everyone they’ve swum with over the years.

The support of fellow swimmers and friends around the world has enabled them to raise money and awareness for conservation, whilst also spending time promoting a life outdoors, doing something they always loved.

Here are a few of their big swims so far…











A big thank you to some of the mighty WSB sponsors and partners over the years…