Yorkshire-born brothers – Jack, Calum and Robbie – grew up swimming outdoors together, from the hilltop tarns of Cumbria’s Lake District to the glacial sea lochs of the Scottish Highlands. Inspired by their late Grandma Wild, known locally as the ‘Wild Lady of Loch Broom’, they channeled their childhood love of open water into world-first adventures and creative projects.

As kids, the boys scrambled down rivers like clumsy commandos, hurled themselves off stacks and piers and generally sought inadvisable ways to make the outdoors their playground. Then they fell into that deathly clinch we call ‘adulthood’. The boys settled into urban grinds - forgot about rivers and hills and forests and cold water wake-ups. All of it was traded for the concrete habitats of dead-eyed pigeons and howling foxes.

Of course, they weren’t the only ones…

Stress, apathy and anxiety lurk everywhere in our society. We’ve been inured to an artificial world of flickering screens, manicured green spaces and juddering commutes. For the most part, we settle for what’s ordinary, or comfortable. Nothing wrong with that, but it isn’t always healthy and it only ever leads us where we expect to go.

Now, the brothers believe in swimming for more than just fitness and competition – they seek remote and unique bodies of water to explore their own limits of mindful endurance, inspiring stories, events, artworks and more environmental awareness.

Ultimately, the brothers hope to rally others and follow that innate calling in all of us to reconnect with nature, adventure and a more creative life…